Founded by Design® is an independent brand design studio based in Sydney, Australia. We help ambitious brands thrive by transforming their vision into brand-defining experiences that resonate and earn trust.
We use design and creativity to help ambitious brands thrive, providing a range of strategic and creative services tailored to reflect our clients’ diverse needs.
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The hard truth here is that your brand doesn't belong to you — it belongs to your customers.
It lives (and dies) with them.
So whereas you can't control what they think about your brand, you can shape how they experience it.
Which is where we come in.
It starts with a strategy, a Brand Strategy, the foundations of all brands. These are the principles that guide everything your brand does — from the way it looks, to the way it talks.
We help to define your Brand Strategy and (more importantly) demonstrate how that impacts every aspect of how you engage with your team, suppliers and customers.
Our branding services:
— Brand Architecture
— Brand Books & Narratives
— Brand Guidelines
— Brand Identity Systems
— Brand Strategy
— Naming
— Product Branding
— Tone of Voice -
Design is where the rubber meets the road. It's where the thinking is put to the test and ideas are brought to life.
From logos to packaging, environments to stationery we've consistently provided our clients with beautiful and effective work.
Whether it's creating something new or breathing life into outdated collateral we have the skills and experience to deliver across an ever growing list of touchpoints:
— Art Direction & Image Making
— Creative Direction
— Environmental Graphics
— Marque & Logo Design
— Packaging
— Point of Sale
— Signage & Wayfinding -
Online is most often the first interaction your customers will have with you brand — which is why it needs to be done right.
But creating a digital experience that's immersive, intuitive and a pleasure to experience can be a challenge.
From website design to brand videos, logo animation to motion graphics we aim to contribute, not distract. Engaging and meaningful design and content that surprises and delights.
Creating lasting impressions that last longer than two clicks:
— Animation & Motion Graphics
— Brand Videos
— Branded Social Media Content
— Website Design
Our work
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![Interior of a modern, corporate bank or service center with multiple service kiosks, digital screens, and a staircase. People are walking, talking, and using the kiosks.]()
ANZ
Branded Environment
— Wayfinding
— Environment Graphics
— Signage
— Sydney Flagships Store
— Local Australian Branches -
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BNM Pharmaceuticals
Brand Refresh
— Strategy
— Marque
— Identity
— Guidelines
— Packaging -
![Close-up of a person standing on a narrow, red, volcanic rock formation wearing brown boots and olive green pants, with a blurred colorful landscape in the background.]()
Blundstone
Global Brand Alignment
— Brand Strategy
— Brand Identity Refresh
— Guidelines
— Brand Book
— Print & Digital Collateral
— Ongoing Brand Consultation -
![Four cans of flavored sparkling water floating in mid-air over a light background with blue and black writing and illustrations. The cans are pink, purple, yellow, and green, with flavor labels peach & ginger, acai & blood orange, passionfruit & pineapple, and lime respectively.]()
Ripl Hard Seltzer
Brand Creation
— Marque & Identity Kit
— Naming
— Illustration
— Packaging
— Website & Social Media
— Events & Marketing -
![Open brochure displaying medical scissors with ergonomic design, blue and white pages with product information, graphics, and features for surgical instrument retrieval system.]()
Multigate Medical Products
Brand Reposition
— Brand Strategy & Naming
— Identity Systems
— Photography & Video
— Events & Trade-shows
— Packaging
— Website -
![A sunset over the ocean with waves crashing near the shore. In the background, a hill or mountain with a few trees on top. The sky is orange and yellow. There are logos for 'Blundstone' and 'finisterre' in the center of the image.]()
Blundstone x Finisterre
International Product Launch
— Campaign Concept
— Copywriting
— Video & Photography
— Art Direction
— Website & Social Media
— Printed Collateral -
![Four minimalist illustrations in a muted pink color: a person kneeling and planting seeds, a hand holding a bouquet of flowers, a pair of gardening shears with flowers, and a pet tag marked 'R.G.'.]()
Rickety Gates
Brand Identity
— Marque
— Identity Kit
— Illustrations
— Animations
— Collateral
— Website
We’re proud to have been awarded both locally and internationally for our work.
As a boutique branding agency we offer a unique creative partnership that has been proven to generate effective and transformative work across a range of brand touchpoints.
Three simple steps, let’s get started
Step One — Think
A (free) brand consultation
Book a free brand consultation to start the conversation. Through a healthy dose of curiosity we’ll get to the root of the problem.
Our aim is to understand then build a program of work to deliver ideas that will resonate and stand-out.
Step Two — Test
Put the theory into practice
To test our ideas we create conceptual designs and put them to the test to see if they stand-up to our thinking.
We strive to find the balance between head and heart to ensure there’s the Ah-ha! from the solution and the Ohh! from the design.
Step Three — Make
Bring the ideas to life
Bringing ideas into the world is the real challenge. Making it real, on time and on budget. That’s the proof of success, our ambition made real.
The ‘making’ stage is where we bring our ideas to life.
What our clients say
Some frequently asked questions
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As service not product providers we tailor our work for each client — which means the fees vary. Small projects typically start at around $10k the larger more comprehensive projects up to (and beyond) $100k.
The easiest way to find out is to contact us.
We offer a free branding consultation where we can discuss your needs and budgets.
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We focus on branding projects that can run for anything from 2 to 12 months. It all depends on the scope of work and budget we need to work to.
We work to deadlines that are agreed and planed for in advance and are proud to say we haven’t missed on yet!
If you have a project in mind, get in touch and we can discuss the best approach.
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In a word, nope.
We see branding as the core essence of your business, marketing as the process used to promote your business. Two different beasts that both need to be tamed for your business to thrive.
We’ve even written an article on this one, read more.