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Founded by Design is an independent and agile brand design studio based in Sydney, Australia.

We help ambitious brands thrive by integrating design-led thinking across their entire business.

We believe that design and creativity are the foundations of successful brands and offer a creative partnership that is proven to generate effective and award winning work for our clients — from iconic international brands to local craftsmen.

 
A collaboration forged across the seas — Blundstone + Finisterre

A collaboration forged across the seas — Blundstone + Finisterre
An ambitious evolution — ANZ

An ambitious evolution — ANZ
Representing hand-craftedness with character — Rickety Gates

Representing hand-craftedness with character — Rickety Gates
Realigning an iconic Australian footwear brand — Blundstone

Realigning an iconic Australian footwear brand — Blundstone
Creating a refreshing alternative — Ripl Alcoholic Sparkling Water

Creating a refreshing alternative — Ripl Alcoholic Sparkling Water
Redefining a local favourite — Two Monsoons

Redefining a local favourite — Two Monsoons
Transforming foraging into a business — Reclaimed Collective

Transforming foraging into a business — Reclaimed Collective
Carving out a unique position — Sydney Heritage Consultants

Carving out a unique position — Sydney Heritage Consultants
A dream business brought to life — 7th Day Brewery

A dream business brought to life — 7th Day Brewery
Work in Progress — Helping to reinvent the Australian and UK surgical experience

Work in Progress — Helping to reinvent the Australian and UK surgical experience

 

 

We are a brand design studio in Sydney that offers ways of working that are tailored to you, whether you’re a small business owner or managing an international brand — from packaged solutions to bespoke brand and design programs.

Go on, follow us @foundedbydesign

A morning away from the desk to play with some real type — beats pushing pixels any day! Thanks to Matt for sharing his craft, knowledge and studio. @bondipress #letterpress #printmakingsydney #typography
Recent work: Mudgee Brewing Co — rebrand and packaging project. Made famous by the Federal Brewery, which set up on the edge of town, Mudgee’s been brewing distinctive beers since 1853. Today, the Mudgee Brewing Co. help the legacy live
Nestled in the hills — Signage for Mudgee Brewing Co. By embedding authentic local stories into each product, the rebrand created a strong, organic connection between brand, product and place — reinforcing Mudgee Brewing Co.’s pos
Made of Mudgee — Beer and storytelling go hand in hand. Storytelling combined with signature illustrations developed and applied across the beer range, advertising and merchandise to visually bring each story to life. #rebrand #mudgeeb
Taste History — Made famous by the Federal Brewery, which set up on the edge of town, Mudgee’s been brewing distinctive beers since 1853. Today, the Mudgee Brewing Co. help the legacy live on, with quality local craft brews that ref
Nestled in the hills — storytelling rooted in the region, woven into themes and narratives across the entire beer range. Combined with illustrations that were developed and applied across the beer range, advertising and merchandise to visually
Made of Mudgee — Embellishing each beer with local stories, personality and illustrations based on key landmarks the brand became a reflection of the town itself. Reinforcing the name Mudgee Brewing Co. and ownership over craft brewing i
Mudgee Brewing Co — rebrand and packaging project. Made famous by the Federal Brewery, which set up on the edge of town, Mudgee’s been brewing distinctive beers since 1853. Today, the Mudgee Brewing Co. help the legacy live on, with qua
Saw this 👇 thought of you 👍 May news-inspiration-resource letter in subscribers inbox this morning. A 2 min read newsletter that focuses on you, not us. Put together to share ideas, insights and inspiration. Haven't subscribed? Sounds interesti
👀 Recent work: Celsius iconography — fast, functional communication 🏃‍♀️🧘 Celsius is Rebel Sports leading in-house brand offering a range of exercise, fitness and recovery products. As part of a brand refresh and packaging design syste
👀 Recent work: Celsius iconography — fast, functional communication 🏃‍♀️🧘 Celsius is Rebel Sports leading in-house brand offering a range of exercise, fitness and recovery products. As part of a brand refresh and packaging design syste
💬 Recent work: finding a voice for Celsius 🏃‍♀️🧘 Celsius is Rebel Sports leading in-house brand offering a range of exercise, fitness and recovery products. We helped to develop a brand strategy that clarified its position with parent comp

Interested in working together? We’d love to hear from you.