TWO MONSOONSRe-invent a brand to revive
In 2018 we were approached by a local favourite Thai restaurant to help align their brand with their new approach to traditional Thai cuisine — the aim being to revive and re-invent the brand.
SCOPE— Marque
— Identity
— Menu
— Uniform
— Environment
— Website
RECOGNITIONGraphis Design (US)
— Honourable Mention
Process
—
Our initial immersion and discovery phase outlined key areas of opportunity which led to the program of work. We created a new name, 'Two Monsoons' and a supporting visual language to help reposition the restaurant.
Direction
—
By celebrating the fusion of artisan Thai food in the heart of Sydney's creative hub the new name and identity collides the richness of the two contrasting cultures in a sophisticated and visually engaging style.
Environment
—
The rebrand was supported by livery, menus and a new fit-out from The Great Indoors with bespoke art from local street artist M-Lon.
The result of reiinventing the brand was a unique identity design and environment that clearly defined its approach and elevated the brand amongst its competitors.
FBD TEAMCreative Director
— Chris Thomas
Strategy
— Mark Stewart
Naming & Messaging
— Louise Broad
Senior Designers
— Scott Robertson
— Kevin Tran
SUPPORTING CREATIVESInterior Design
— The Great Indoors
Artist
— M-Lon