Knovata

The power of data.

Challenge:
Create a new name and brand identity for a global software company. Conveying an image of a trust and leadership for the new wave of user­-centred software design, in the enterprise IT space.

Solution:
Together with our sister company Brand Beginnings_ we created and registered the new name Knovata. Building on the strategic work established in the naming stage we created a simple yet effective identity based on the idea of establishing order out of chaos.

Result:
An elegant name to capture the essence for a new IT venture combined with a sophisticated, dynamic brand identity.

''I get a great response to my name, everyone wants to know who did it. It’s a great conversation starter and a nice story to tell. Highly recommended.” Gerrie Aldag, Director – Knovata

Recognition:
Graphis 2017 Design Annual, Merit