Where science meets nature.
Rebrand and reposition Australia's leading manufacturer of natural ventilation. Shifting the company from a manufacturing focus towards a design driven approach.
Together with IVR Group we developed a strong brand essence to express the new brand and to guide the development of the brand identity. After extensive research and interviews with clients and staff it was recommended a new name would be needed to help bring the brand essence to life — Airocle. The new name was supported with a new visual identity and brand design that included website, videos, print collateral, signage, packaging, uniforms and guidelines.
The project has provided Airocle with the right design tools to demonstrate that they are the leaders in natural ventilation and establishes them as a trusted knowledge resource.
''Our new name is meaningful and captures the essence of our new brand strategy. Louise struck the perfect balance of what we do and what we want to be known for. The naming process was professional, collaborative and helped us embrace the new direction of our journey. Chris had a very clear vision for our new brand, we’ve got a great story to tell and we’re experiencing improved results.” - Stephen Bird, Managing Director – Airocle