Challenge: Create a design system for use across BNM Groups Hospital & Ethical product range.
Solution: Combining large typographic graphics used as a coding system for the products (eg, Ropibam: RO, Oxycodone: OX, Clyndamicin: CN) along with a simple, modular information panel provided the right balance between a recognisable BNM branded product and a practical, informative pack design.
Results: The work resulted in a packaging range and supporting material that re-established BNM Group as a serious player in the pharmaceutical market. A united brand identity that brings all of the BNM Group H&E products under one banner.
Challenge: Create standout for a new brand in a saturated market.
Solution: To design a unique brand identity that positioned Tea Amo as an appealing alternative to medicinal treatments. Using 'healing hands' for the logo and across the whole brand language reinforced the idea of care and quality. This was combined with a unique visual style that straddled medicine and premium tea.
Results: A packaging range and supporting material that established Tea Amo as a serious contender in the beverage market. Stocked only in premium resellers across Sydney the range of tea has been met with a hugely positive reaction and will soon be available in a selection of exclusive Sydney restaurants. It has also received interest from stockist in the USA, UK and Paris.
Challenge: Create cut-through in an information saturated sector.
Solution: A bold and simple brand identity using an iconic graphic style. The logo represents the idea of sharing and integration by linking an icon for the GP and patient in a helix styled graphic.
Results: "With one sitting, FBD understood the concept and theme and within a short time had a refined design which we are now working with. We are extremely pleased with the outcome which has given the product and service a distinctive look and feel" Paul Campbell, Western Sydney Medicare Local
Next generation banking
Challenge: Develop a signage system to reflect a innovative banking service.
Solution: Partnering with internationally renowned product design company BlueSky, we developed a unique and integrated signage system.
Result: The first 'next generation branch' was opened in Hornsby late 2013, additional branches will be opening across Australia over the coming year.
The change makers
Loud A multifaceted identity for the champions of change
Challenge: Recreate a brand identity to reflect a new strategic position.
Solution: An identity based on the idea of 'change' to reflect Loud's strategic position 'The Change Makers’ and also their diverse work, cultures, capabilities and talent. Several executions of the logo were created, emphasising a dramatic 'change' in the 'O'.
Results: "The different visual executions collectively build a unique image of Loud whether that’s across stationery, website, credentials, film and even extending to office interior environment. The reaction has been overwhelmingly positive." Russell Naughton, Loud Director of Planning and Innovation.
Challenge: Reposition a technology provider to an aspirational knowledge leader.
Solution: A bright, engaging and approachable brand identity that delivers on 'technology' with a warm, human touch. The new, dynamic Learnosity brand logo combines a symbol for traditional education (books) with a symbol for interactive media (screens).
Results: "Liaising with the team in Dublin, New York and Sydney, FBD delivered a highly creative and intelligent brand identity that was both imaginative and relevant to our audience. The work resulted in a brand identity that has clear differentiation from our competitors and has had fantastic feedback from our clients and employees resulting in a clear increase in inbound leads." Gavin Cooney, Learnosity Founder and CEO
A clear line of sight
Think Clear Group
Challenge: Create differentiation and relevance, in a cluttered market.
Solution: Interpreting the business strategy into a single-minded brand essence: a clear line of sight to build a bold and simple brand identity.
Results: “Chris and Louise challenged my thinking, helped me refine my messages and devised a company name and a visual and verbal language that has positioned ThinkClear Group as a differentiated and high value management consultancy. The term ‘Think Clear’ in my business name resonates with clients quoting they needed me to help them ‘think clearly’ about a business challenge confronting them. This is exactly what I was looking for - a market differentiation that is recalled and acted in by clients. Awesome!”
“Clients and peers have commented positively on the name and branding which has been instrumental in helping me win work. Since our launch we have gone from strength to strength and are now trading at 105% capacity!” Craig Calder, Managing Director ThinkClear Group.